Saffron, we often get the question. Why is the Saffron supplement actually so expensive? An incredibly beautiful herb, we are fascinated by the magic behind this "red gold. Saffron is not only a culinary treasure, but also a powerful ally when it comes to a healthier lifestyle.

What is saffron? 

Saffron, also called the red gold, is a spice extracted from the stamens of the saffron crocus. Only three stamens are present per flower. Saffron used in supplements and as a spice is extracted from the stamens of a flower. The constituents in the flower are the carotenoids safranal, crocin and picrocrocin. These are responsible for the distinctive deep and woody fragrance, rich red color and bitter honey-like taste of saffron. In many cuisines it is used as a rich flavoring for example in dishes such as paella, curry and risotto.

Why is saffron so expensive? 

The price of 1 kilogram of saffron can be as high as €34,000, according to the Keuringsdienst van Waarde. The sky-high price of saffron mainly due to its scarcity. The spice is only grown in a few places in the world. In Iran, for example, but Azerbaijan and India are also countries where saffron is grown. For one kilogram of saffron, as many as 150 to 200 thousand crocuses must be picked. An intensive job!

What can the saffron supplement do for your health? 

Perhaps you notice in your daily life that you need relaxation and a positive feeling. And that you could use some support with that. Then saffron in supplement form could be a possibility for you. Saffron supports relaxation*, contributes to emotional balance* and helps maintain a positive state of mind*. You go here to the saffron supplement page.

(*Claims pending European authorisation)